Fair and Lovely is a popular skin lightening cream brand that was introduced in India in 1975. It is owned by the multinational consumer goods company Unilever. The cream is marketed as a skin lightening product that can reduce dark spots, blemishes, and uneven skin tone. The brand claims that its products can improve the complexion by making it fairer, brighter, and smoother.
Over the years, Fair and Lovely has faced criticism for promoting colorism and perpetuating unrealistic beauty standards. Many people argue that the brand's advertising campaigns imply that fairer skin is more desirable and that darker skin is not beautiful. The brand has responded to this criticism and has made changes to its marketing strategy to be more inclusive.
In recent years, Fair and Lovely has also launched various products that focus on sun protection, anti-aging, and skin hydration. Today, the brand has a widespread presence in many countries, including India, Pakistan, Sri Lanka, Bangladesh, and Indonesia.
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